It's time to
MOVE MOUNTAINS
forget expensive OUTSOURCING.
take the guesswork out of production + energize supporters using gear already at your fingertips
save
money
Good-bye video producers with big teams + bigger budgets. If you want to create, all you need is a phone, laptop + a fool-proof strategy. If you need someone else to press record, you'll masterfully guide them while maximizing ROI.
invest
time wisely
If you really want a video to sing, the magic lies in planning + editing. Once you learn my L.I.F.T. Method, you’ll manage video projects like a pro - and keep everyone happy along the way.
increase
support
57% of people who watch a video about a nonprofit go on to make a donation. What most grabs people’s attention online? You guessed it - video. Enough said.
WHAT exactly AM I GOING TO learn?
everything to get started
on a video project!
Introducing
L.I.F.T. METHOD
THE
Your no-fluff guide to building a pipeline of content in less time, for greater impact.
ZERO TO DONE IN 4 STEPS!
LIST YOUR GOALS
Gather all those with veto power + identify your primary goals + audience, how you’ll define success, + potential distribution strategies.
IDENTIFY YOUR STORY
It’s. All. About. Story. Learn how to identify a story that can be told visually with heightened emotion - with tech already in reach.
FILM + EDIT
How to film, what to ask in interviews, where to find stock visuals + music, + how to layer it all together. Plus, why it’s SO important to stay organized (reuse content + save money!)
TOUT YOUR MESSAGE
Say it loud, say it proud! But first, customize the size resolution + dimensions to fit the platform (hosting and/or social media), as well as headline + description to appeal to your audience.
LET'S LIFT YOUR skills SO YOU CAN LIFT
THE communities YOU SERVE.
Wait - whose teaching this?
Hey! I'm
mary knox
International photojournalist turned video producer + heart-centered educator, I'm handing you all I've learned in 15 years so you don't make the same mistakes I did.
Believing it's in giving that you receive, I'm on a mission to empower nonprofits with the tools of video + the art of storytelling so you can move mountains.
When I started Nonprofit Video Lab, I didn't just want to create a course - I wanted to build a community.
THAT'S why...
I go live every week to answer your most pressing questions.
We talk about real challenges behind our private, mobile-first Mighty Networks platform - like:
-
How do I convince staff to invest time + money in video?
-
How do I manage video and everything else on my plate?
-
When do I create vs. outsource?
-
If someone else is pressing record, how do I make sure the final product is what we want?
We even share video drafts for feedback!
YOU DON'T JUST learn THE L.I.F.T. METHOD - YOU join A GROWING community OF PASSIONATE, HEART-CENTERED NONPROFIT VISIONARIES USING VIDEO TO spread
impact + increase support.
YOUR INVESTMENT
the best part?
YOUR PAYMENT SPONSORS ANOTHER NONPROFIT!
After you sign up, I’ll send a survey where you’ll designate the nonprofit and colleague you want to sponsor. I’ll email credentials + they’ll be ready to go, including access to our private online community.
DID I MENTION IT'S RISK-FREE?
7-Day FULL refund, no questions asked.
The Nonprofit Video Lab comes with a 100% - no explanation needed - refund. If in one week you decide this wasn’t all it was cracked up to be, the lessons didn’t go far enough, concepts weren’t explained clearly, just say the word.
I take my mission seriously - to empower nonprofits with the tools of video + the art of storytelling so you can raise awareness + lift the communities you serve. I want light bulbs to go off, confidence to grow, and your audience to react.
If you’re not happy, I’m not happy - and I won’t feel right keeping your money. Just send me an email and I’ll process your refund. And to be clear, there are no strings attached, no forms to fill out, nothing to prove, and I won’t ask you any questions - promise!
STILL HAVE questions?
I'VE GOT answers
You probably already know this because you’re smart, but your success is up to you. I can’t predict your results. Please don’t expect a specific outcome just because you bought the course. As anything with business, there’s always some risk to any investment you make. The bottom line? You are responsible for your own success, and I’m here to guide you as best I can.